Archive for July, 2011

The Big Shuck Off – At Catch

Thursday, July 21st, 2011

The Big Shuck Off – At Catch

Brookline Public Relations helped Catch & The Oyster Bar bid farewell for the summer as they temporarily close the doors to embark on a multimillion dollar facelift.

The award winning downtown restaurant went out in coastal fashion by hosting a premiere oyster shucking competition deemed “The Big Shuck Off – At Catch” that took place on Saturday, July 16, 2011.?

Guests and restaurant regulars boisterously cheered on local chefs and celebrity guest shuckers as they cracked open the freshest east coast and west coast oysters in an effort to win the title of “Catch Champion”.

Bret “The Hitman” Hart won graciously to Calgary Herald food writer Gwendolyn Richards and Avenue Magazine Editor Kathe Lemon in an engaging celebrity round, while Eric Geisbrecht of Meta4 Foods won the overall event.

We couldn’t have asked for a more beautiful day and celebrated with live music, cold bubbly, and scrumptious seafood canapés. Brookline was willing and able to help devour the fruits of their labour after the competition. Hey, somebody had to eat all those shucked oysters!

Catch & The Oyster Bar is now closed for renovations, and will re-open in the fall with a fresh look and menu.

Catch you later!


Eight Epic Horses welcomed to downtown courthouse park

Wednesday, July 20th, 2011

Eight Epic Horses welcomed to downtown courthouse park

This past Wednesday, the Calgary Stampede, together with the Province of Alberta and the City of Calgary, unveiled Joe Fafard’s sculpture “Do Re Mi Fa Sol La Si Do,” in its new home at the courthouse park.

The artwork is the second in a series and is made of eight powder-coated 5/8 inch cut-steel plate horses. It was created to commemorate Quebec City’s 400th anniversary and celebrate the Calgary-Quebec City sister-city relationship. The first in the series, which was presented as a gift to Quebec City in September last year, resides along the banks of the St. Lawrence River.


Despite the heavy downpour that morning, the sun came out just in time and more than 140 people attended to take part in the celebration including the Honourable Ed Stelmach, Premier of Alberta; Michael Casey, Calgary Stampede President and Chairman of the Board; George Brookman, Calgary Stampede Past President; and His Worship Naheed Nenshi, Mayor of the City of Calgary.

Brookline was responsible for the flawless event execution and media relations, even managing to bring the sun out for the big announcement.


Will and Kate are Great – What you can learn from the Royals to enhance your personal brand

Monday, July 18th, 2011

Will and Kate are Great – What you can learn from the Royals to enhance your personal brand

Will and Kate, formally known as the Duke and Duchess of Cambridge, recently took North America by storm for their first overseas visit as a Royal couple. The media coverage demonstrated the public’s love affair with the new couple, which, in the world of Public Relations, is closely tied to the concept of personal branding. Of course, being young, beautiful, and rich is a good start, but watching William and Kate in action makes PR practitioners recognize that developing a strong brand isn’t just about being beautiful, it’s about being smart. Here are some tactics that you can implement to build your own brand:

Get out there, but don’t be overly available: Show you are in demand by others.? Use your time efficiently and always make the most of your meetings and networking events.

Add a bit of mystery: Be transparent, but don’t give away all your secrets.

Be different: Determine what sets you apart and what makes you memorable to others and build it into your persona.

Be yourself: Let people see who you truly are, and be authentic in your demeanor – This is what confidence is all about.

Be charming: ?Be polite, always.?